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art battle


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art battle


Life Is Beautiful: Festival Dates Announcement

Downtown Project, Las Vegas, February 2016

Executive Producer + Creative Director

CHALLENGE: The Life Is Beautiful Festival wanted to announce the much anticipated festival dates for 2016. They wanted to do it in a unique way that would engage their online and offline community and maximize their social media exposure.  The ultimate goal was to promote the opening of pre-sale tickets and re-ignite interest and anticipation for the festival.

SOLUTION: In response, we produced a pop-up, 90-minute live art battle, hosted by Secret Walls and featured two local artists at the heart of the Zappos campus in Las Vegas, Nevada where Life is Beautiful is producing their fourth year of the Fall festival.

The big idea was to reveal the dates at the end of the battle, when the two dueling artists paint the dates on the canvas and announcing the dates in real time in front of a live audience.  In concert,  a social media strategy was executed to engage the online community prior, during, and post event and to compile user generated content to produce a livestream show.

From pitch to implementation,  the project took only 7 days to produce, made possible by the strength of partnerships and sponsorships.

IMPACT: The programming also allowed opportunities to generate revenue through merchandising post event and promoting the artists through sales of a limited run of merchandize featuring the winning artwork generated from the art battle.

Announcement of Sold out pre-sales of festival tickets two days later proved the concept effective.

Collaborators:

Zappos, Life Is Beautiful, Secret Walls, Sosh Media, Fremont East Studios, Make.TV, Downtown Podcast


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airstream village


airstream village


 

Airstream Village

Downtown Project, Las Vegas, Fall 2014

Co-creator + Creative Director + Project Manager

 

CHALLENGE:  The client, Zappos CEO, Tony Hsieh, wanted to find a new and interesting residence within the downtown footprint of las vegas that could echo the artistic and community driven ethos of Burning Man.

SOLUTION: Together, we set out to convert an old RV lot into an unconventional residence.

The airstream village sits on a half a city block in the east fremont district of downtown las vegas.  It was created to serve as the main residence of Zappos CEO, Tony Hsieh, where he can also welcome and host close friends and guests.

IMPACT: The village is currently comprised of about 20 airstreams and 13 tiny houses, converted shipping containers (serving as kitchen, pantry, laundry room for common use), and an outdoor living room/common area where community jam sessions takes place and nightly fireside chats among it’s guests and residents have become a nightly ritual.

 


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recording studio + store


recording studio + store


11th Street Records/ National Southwestern Recording Studio

Downtown Project, Las Vegas, Spring 2015

Project Manager: Construction + Development

 

CHALLENGE: In the Spring of 2014, the Director of Music for Downtown Project in Las Vegas engaged a local record producer with a penchant for collecting and amassing vinyl records to activate a downtrodden part of the East Fremont district of downtown Las Vegas with a cool hip and retro vinyl store and a recording studio.

SOLUTION: Their goal was to re-energize the local music scene with a kickass retail space for the community to gather in and also produce new sounds and recordings with the installment of a state-of-the-art recording studio. The overarching goal for Downtown Project was to bring new energy and more visitors downtown, in an effort to revitalize downtown Las Vegas.  What better way to do so than to partner with a local business owner, revive a old sound, made new, and redevelop a languishing property that once functioned as an RV office, but was now collecting dirt, grime, and squatters.

IMPACT: After 7 months of development and construction, the old RV office with it's dilapidated clay roof tiles, graffitied windows and vandalized offices, gave way to a 5000 sq. foot audiophile's paradise. Since it's opening in April of 2015, the record story has steadily gained avid clients and frequent patrons, including notable local bands and mainstage headliners.


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Perch


Perch


Perch @ Downtown Container Park

Downtown Project, Las Vegas, Fall 2014

Project + Construction Manager

PROJECT BRIEF: The challenge was to turn a “sq. foot” xtreme cube previously built out as a VIP lounge to host guests during shows at the adjacent stage inside container park, into a full service restaurant, complete with a full commercial kitchen and outdoor seating. The budget was set to $375K for the complete build-out

SOLUTION: Full design, CDs, permits, full kitchen and front of house construction, including HVAC systems, electrical, plumbing, ansul system, grease trap were delivering within a 6 week timeline

IMPACT: Perch now serves as a boutique, full service, marquis restaurant for the Downtown Container Park in Las Vegas.  Turning an occasionally used VIP space into a full time restaurant for tourists and downtown residents alike has created more opportunity for the Container Park to host visitors and provide additional offerings for the park's programming.


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Gold Spike Lounge


Gold Spike Lounge


VIP Lounge @ The Gold Spike

Downtown Project, Las Vegas, Summer 2014

Designer + Construction Manager

CHALLENGE:  Construction for a new concept bar (Carnival Bar) at Gold Spike was coming to a completion.  The Client wanted to convert an awkward transition space adjacent to the new bar so as to complement it and create semi-private VIP lounges for guests.

We had 3 days to come up with a design and complete installation.

SOLUTION: With the help of amazing muralists (@starfightera + @easonetx) who were up to the task and worked tirelessly for 2 consecutive days,  we were able to produce a funky and sultry space, complete with a handmade chandelier made of acrylic panel, led and handcuffs.

IMPACT: The intimate spaces added additional conversation clusters and semi-private spaces for bar and lounge guests. The project also activates and monetizes an otherwise dormant space that previously served as a passage from the indoor and outdoor loungers.


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Las Vegas Hostel


Las Vegas Hostel


Las Vegas Hostel

Downtown Project, Las Vegas, Spring 2015

Designer + Construction Manager

CHALLENGE: With a meager budget, we set out to rehabilitate the downtown vegas hostel on East Fremont Street..  We refreshed an old  property that needed an overhaul, but one that could be done quickly and inexpensively. 

The challenge was to create a cohesive and hip vibe to what was an otherwise dilapidated property.  

SOLUTION: The building refresh was a component to Downtown Project’s rebranding strategy for the Hostel, in order to make it relevant and competitive again, so as to make it a viable and thriving piece of it’s real estate and business portfolio.

This project was an exercise in leveraging financial, human, and design resources given extreme budgetary and timeline constraints.  Design sometimes boils down to seeing the potential and how creative and resourceful you are in resolving those design challenges.

IMPACT: The street front facelift and remodeled spaces has allowed Downtown Project to rebrand and market the property and has given them a competitive advantage in the niche market.  The new look to the hostel also give the urban neighborhood a more updated feel and helps elevate the city block, thus helping in Downtown Project's revitalization efforts in Las Vegas.